Xiao Pinpin Music
Music Producer & Arranger
Custom Jingle · Original Music for Ads
A few seconds of music — composed with care — that linger in memory long after the ad has ended.
A jingle is an ad that can be sung. A short musical idea that sticks — and quietly makes the brand feel bigger. It can carry words (a sung slogan) or stay instrumental (audio-logo style), depending on your channel and audience.
Past collaborations include jingles for global brands with major Indonesian artists — Uniqlo (2020, with Fay Ismail and JKT48), a mobile brand campaign (2018, same collaboration), and the “Mars” jingle for Yayasan Betesda BSD (2021).
What you get
Multiple cuts
5/10/15/30 seconds — plus a longer version when needed.
Words or instrumental
A sung slogan, or an audio-logo style without words.
Platform-ready
Optimized for YouTube Ads, TikTok, Reels, radio, and events.
Delivery
WAV/MP3 with duration variations — clean mix and master, ready for publishing.
Process
1. Brief — brand name, slogan (if any), mood, platforms, deadline.
2. Sketch — one or two short concepts to choose direction.
3. Final production — composition, arrangement, recording (if needed), mix and master.
4. Organized delivery — every cut labeled, ready to upload.
Audio samples — safely
For copyright and client confidentiality, full client works are shared privately after a quick chat. Publicly, the focus is on process and deliverables.
Request VIP samples
Send three points
Your business type · with words or instrumental · ad duration (10/15/30).
Short case studies (no public audio)
Case 1 — a 12-second jingle that stays in memory
Goal: a clear hook and fast message delivery. Deliverables: 6/12/15/30s cuts plus an optional instrumental. Samples: via VIP on request.
Case 2 — original ad music with a “brand mood”
Goal: a premium, modern, or energetic identity — without sounding generic. Deliverables: main version plus social cuts and final masters. Result: the ad feels more expensive before the voice-over even begins.
Investment
Single jingle · from $295
One brand jingle with multiple cuts (5/10/15/30s), with words or instrumental, clean mix and master, platform-ready. Delivered in 7–10 days after brief confirmed.
Brand mood cinematic · from $685
For campaigns that need more depth — layered production, multi-language vocal option, audio-logo style integration, premium cinematic feel.
Full campaign package · quote on request
Multiple jingle variants, extended licensing across channels and territories, ongoing campaign support.
Revision policy. One round of revisions is included with every project — focused, intentional, and aligned with the brief. Additional revisions are quoted separately. Most clients find the first round sufficient.
Different from Sonic Branding?
A jingle is a finished work — one song, several cuts, for one campaign or one ad. Use it for 6–12 months of a specific marketing moment.
Sonic branding is a system — an audio logo plus a family of recurring motifs, with a guideline of how the brand sounds across every channel for years. Use it when your brand needs a permanent voice, not just a campaign track.
Sometimes both are needed — the sonic identity first, then jingles built on top for specific campaigns. Learn more about Sonic Branding →
FAQ
What file formats do I receive? Full jingle in WAV (48kHz/24-bit) and MP3, plus duration cuts (5s, 10s, 15s, 30s) ready for broadcast and digital platforms. Stems available on request.
Can you produce a jingle in a specific language or style? Yes — in any language and style. From modern pop to traditional, corporate to playful. Work spans English, Indonesian, Chinese, Hebrew, and Arabic markets.
How much does a custom jingle cost? Single jingle from $295 (production in 7–10 days). Brand mood cinematic from $685. Full campaign: quote on request. See the Investment section above for full details.
International clients? Open to clients across the Middle East, Asia, and beyond. All projects delivered remotely, to your deadline.
Short ads? Yes — cuts prepared for Reels, Shorts, and YouTube Ads.
With lyrics? Optional — instrumental (audio-logo style) or with a sung slogan.
Licensing? Written clearly — channels, territory, duration.
NDA? Available on request.
Payment? International bank transfer (SWIFT). Indonesian clients: QRIS or local bank transfer. Cross-border QRIS now live for clients from China, Singapore, Malaysia, Thailand, Japan, and South Korea — scan via Alipay, UnionPay, PayNow, DuitNow, PromptPay, JPQR, or KakaoPay. Scope agreed before work begins.
May every jingle become a small voice that quietly carries goodness somewhere in the world. Praise be to God.