Xiao Pinpin Music
Music Producer & Arranger
Sonic Branding · A Brand’s Sound Identity
A brand is not only seen. It is also heard — and remembered through that sound.
Sonic branding is the full audio identity of a brand: an audio logo, a small palette of recurring motifs, and clear rules for how the sound is used across channels. The goal is recognition — before the logo even appears.
Built for brands ready to sound the way they look. Open to clients across the Middle East, Asia, and beyond.
What you get
Audio logo
A 2–5 second signature — the “heartbeat” of the brand.
Sonic palette
A small family of recurring motifs — for ads, videos, and events.
Usage guidelines
How and where each cue is used — consistency across channels.
Multi-channel delivery
YouTube, TikTok, radio, in-store, events — one identity, many windows.
Process
1. Brand discovery — values, story, audience, channels.
2. Audio moodboard — two or three sketches to find the direction together.
3. Build the identity — audio logo plus a small palette of motifs.
4. Guidelines and final delivery — clear rules for any team using it.
Why sonic branding matters
A strong sonic identity makes a brand feel larger than a single ad. It builds memory — quietly, over time. The audience may not articulate why your brand feels familiar; the sound has already been doing the work.
Investment
Audio logo essential · from $885
One signature audio logo (2–5 seconds) plus 3 variants for different contexts (intro, outro, instrumental, vocal). Delivered in 2–3 weeks after brief.
Sonic identity system · from $2,785
Audio logo plus a family of 3–5 recurring motifs (a sonic palette) plus a one-page brand sound guideline. Covers app, ad, podcast, in-store, intros across channels.
Full sonic strategy · quote on request
Brand research, multi-channel motif development, comprehensive guideline document, ongoing application support — for brands building a long-term sonic identity.
Revision policy. One round of revisions is included with every project — focused, intentional, and aligned with the brief. Additional revisions are quoted separately.
Different from a Jingle?
A jingle is one finished song — for one campaign or one ad. Use it for 6–12 months of a specific marketing moment.
Sonic branding is a permanent identity — not a song but a system. The audio logo opens every video; the motifs appear in app, podcast, in-store, and hold music; the guideline keeps everything coherent across years.
If your brand needs a permanent voice across every touchpoint, this is the path. Looking for a campaign jingle instead →
FAQ
How long does it take? Typical timeline is 2–4 weeks depending on the scope of the palette and the number of channels.
Deliverables? Master files (WAV/MP3), platform-ready cuts, and a short PDF guideline for the team.
International clients? Open to clients across the Middle East, Asia, and beyond. All projects delivered remotely.
NDA? Available on request.
Payment? International bank transfer (SWIFT). Indonesian clients: QRIS or local bank transfer. Cross-border QRIS now live for clients from China, Singapore, Malaysia, Thailand, Japan, and South Korea, scan via Alipay, UnionPay, PayNow, DuitNow, PromptPay, JPQR, or KakaoPay. Scope agreed before work begins.
May every sound that carries a brand also carry something good into the world. Praise be to God.